CANADA'S PREMIERE CITYWIDE INTERACTIVE RUM EXPERIENCE

TORONTO · NOVEMBER 18 - DECEMBER 2, 2015

We love Rum. And if you’re reading this, we hope you do too.

don't run for the hills. run for the rum...

...An interactive celebration of all things Rum. Don’t worry, you don’t actually have to run. Feel free to walk, saunter or skip to any and all of the 10 participating venues.

From November 18th – December 2nd, venture along our very own Rum Row in search of treasures, both in the form of uniquely crafted cocktails and interactive social media contests, giving you a chance to win specially created prize packages from our partner brands and venues.

 

Take your time. Unwind. Converse with friends and our friendly bartenders, and, most importantly, sip on 30 distinct Rum Cocktails featuring one of 10 top-notch Rum brands, over the course of two-weeks.

BE AWARE! You can WIN PRIZES.

Lot’s of prize giveaways exist throughout the event, including the Grand Prize for a Trip for Two to Nicaragua courtesy of Flor de Cana Rum.

SEE RUM ROW

SEE THE BRANDS

DYK:

Rum Row was a Prohibition-era term that referred to the line-up of ships that were anchored just beyond the U.S. maritime limit. Rumrunnners would meet these ships in smaller boats to pick up alcohol to sneak back into port.

Let the Rum Hunt Begin. Your Treasures Await.

Rum is a unique and timeless spirit.

Nearly 200-years-old, it’s rich in both history and flavour. Known also as Nelson's Blood, Kill-Devil, Demon Water, Pirate's Drink, Barbados Water, and Rumbullion – this spirit has always carried an allusion to a Pirate’s ‘way of life.’ Even today, Rum carries a romantic, swashbuckling vibe and is one of the most celebrated spirits around the world. In fact, Rum is the third most consumed spirit in Canada behind whiskey and vodka!

Rum was manufactured, distilled,and made long before any other spirit,

making it the first branded spirit ever made. It’s also been used as a form of currency, a revered beauty product, and for medicinal purposes. Rum was even the spirit of choice amongst bootleggers and pirates to reference when smuggling illegal alcohol into North America during the Prohibition days. Navigating the seas along “Rum Row,” pirates would deliver alcohol to smugglers waiting in smaller boats who would then attempt to outrun the coast guards along the infamous 12-mile ‘rum line’ to land to deliver the ‘liquid gold’ before getting caught.

Rum has always been a social spirit;

one celebrated amongst soldiers, seamen, common folk, and pirates alike. With its history of social interaction, Rum deserves to be celebrated today in a very social way. And, in a way that it can only be celebrated today – through digital interaction.

UNTIL THE HUNT BEGINS